How can I be sure of the quality of the projects supported?

PURE has committed to meet the standards of the Government's proposed code of best practice for all its carbon offsetting activities. PURE only supports renewable energy and energy efficiency projects because these projects offer the best long-term sustainability benefits. PURE only buys carbon credits through programmes regulated by the United Nations or the EU. The carbon credits that PURE buys and cancels are only issued once the relevant emission reductions have verifiably been achieved, giving you certainty that the emissions reduction your donation pays for actually happens. In addition, all projects supported by PURE must depend on the revenue from carbon credit sales to keep going, ensuring that your donation makes a real difference. For projects in developing countries, this is certified by the UN. For British projects, this is certified by the National Energy Foundation.